Beamr services the biggest telcos and online video distributors as the leading developer of content-adaptive encoding and video optimization solutions that power superior video quality, high compute performance, and very high bitrate efficiency for MSOs, streaming video distributors, broadcasters and video streaming platforms. Backed by 44 patents, Beamr's perceptual optimization technology has been integrated with our HEVC and H.264 video encoders. CABR (Content-Adaptive Bitrate) is a innovative rate-control mode that enables the full original quality to be delivered with bitrate savings as high as 50%. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.
Beamr products are known for enabling up to a 35% network reclamation by reducing the file and stream sizes of video traffic using Beamr’s class-leading HEVC and H.264 Beamr 4x and Beamr 5x software video encoders. Beamr offers the best video quality at the lowest bitrate for mobile operators and TV networks and MSOs seeking to reduce video bandwidth utilization on the network backbone and edge.
As a pioneer of content-adaptive technology introduced in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr is well versed in the area of using a human visual system aligned quality measure to reduce bitrate. This is the basis for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC codec Beamr 5x and the H.264 encoder Beamr 4x. CABR is a Beamr proprietary invention that ensures guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.
Routinely, quality claims are made by vendors and get more information service providers, yet the process and method for verifying them are rarely discussed. At Beamr, we verified our perceptual quality claim using a well understood International standard that gives Beamr customers the confidence to embrace Beamr perceptual optimization technology. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will be perceptually identical to the human eye under regular viewing conditions. This fact has been verified by numerous Hollywood golden eyes including those from Sony Pictures, Warner Bros., and NBCUniversal. In addition, Beamr performed a full battery of ITU BT.500 testing which proved the result of CABR to be perceptually identical to the original file or targeted quality. Check out beamr.com to discover how Beamr pioneered this new category of CAE content-adaptive encoding and optimization, using CABR.
At the NAB show in April 2019, Beamr demonstrated the results of an Intel silicon accelerated CABR solution, where for the first time, video services and 5G telco operators will be able to use MEC to meet the density, cost, and bitrate efficiency required by high-volume applications like cloud gaming, 5G connected autonomous cars, low latency live sports streaming, VR, or any use case where high video quality at low bitrate is needed. For platform developers, silicon accelerated CABR allows new product frontiers for demanding applications like video editing and publishing on the newest generation of mobile devices, tablets, and desktop computers.